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On Monday, rumors began circulating on Reddit, after which Twitter, that Kendrick Lamar had reportedly left his longtime label, Excessive Dawg Leisure. On the tail end of 2019, quite a few months sooner than the pandemic paused each half throughout the music enterprise, TDE president and Kendrick’s supervisor, Dave Free, left the label to run his private agency titled, pgLang. It’s nonetheless unclear what pgLang is, exactly, and the rumors that surfaced this week alleged that the company is a label that properties Jorja Smith, Little one Keem, and Kendrick Lamar, meaning the latter left Excessive Dawg Leisure alongside Dave Free.

Whereas many followers have been skeptical of this, since Kendrick is such an infinite part of what TDE is, others believed the rumors on account of straightforward indisputable fact that Kendrick hasn’t launched an album in just about four years now. Plus, the label and its artists have a historic previous of some rigidity (*cough cough* SZA) which reared its head as soon as extra, simply currently, sooner than the singer launched her latest monitor, “Hit Utterly completely different.”

TDE doesn’t usually reply to the theories surrounding their enterprise and its artists, nevertheless this time, the C.E.O. of the label, Anthony “Excessive Dawg” Tiffith, responded in a playful video that, for some function, includes a Blue’s Clues doll standing in for Kendrick .

“Excessive, to procure to stop them from smutting my title, man,” Lamar talked about throughout the clip. “They been smutting my title all yr, man. You ain’t talked about nothing. Adequate is enough. Acquired them saying I completed shook the label and all that.”

Prolonged story fast: Kendrick Lamar isn’t leaving TDE. Excessive even included a modern image of him and the rapper collectively, donning masks, to indicate points are nonetheless good between them.

Glad to see points are nonetheless going strong for Kendrick and TDE. NOW DROP THE ALBUM, YOU COWARDS.

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