{Photograph} courtesy of Instagram/@maisonbirks

The “ça va bien aller” motion was born out of the pandemic.

Canadian nice jeweller and retailer Birks has launched a brand new rainbow necklace with a particular message born out of Quebec throughout quarantine.

As folks had been inspired to stay at dwelling in the course of the peak of the COVID-19 pandemic earlier this yr, Quebec residents started to position indicators with the message “Ça va bien aller” (which interprets to “it’s going to be okay”) and drawings of rainbows of their home windows at dwelling and in shops as a means of displaying assist and energy in the course of the unsure time. Impressed by this motion, Birks has created the Birks Rosée Du Matin Ça va bien aller Horizontal Bar Necklace.

birks rainbow necklace
{Photograph} courtesy of Birks

The 18Okay white gold necklace encompasses a complete of 17 stones (weighing in at 0.19 carats), together with three yellow sapphires, three tsavorites, three gentle blue sapphires, two purple sapphires, two pink sapphires, two rubies and two orange sapphires. It’s completed on an 18-inch chain, which may be adjusted to 15, 16 or 17 inches relying in your choice.

The necklace –  which is now accessible for buy on-line or in choose Maison Birks shops – retails for $650 and 30 per cent of the online proceeds from every necklace bought shall be donated to the Canadian Purple Cross as they assist assist the nation’s most weak presently.

Talking of the design, Birks’ president and CEO Jean-Christophe Bédos mentioned in a launch that the model feels “a accountability to elevate the spirits of these round us throughout difficult instances” and that the necklace “can act as a spirited reminder of a brighter tomorrow.”

Birks is the most recent Canadian model to be impressed by the motion, with Montreal-based outerwear model Mackage additionally making a rainbow model of its cult Krys hoodie earlier this yr to assist increase cash for United Manner Centraide.



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